SOUEAST debuted at the recent Riyadh Motor Show, capturing significant attention with its flagship S Series models. Beyond presenting a comprehensive product lineup tailored to the region, SOUEAST emphasized its long-term commitment to Saudi Arabia and the broader Middle East. The company also announced upgrades to its Saudi localization strategy and plans for a mega spare parts center, further solidifying its image as a reliable global automotive partner.

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SOUEAST officially held its brand launch at the Convention Center in vibrant Costa Rica on Costa Rica, October 28, 2025, which drew much attention. This marks a key step for the brand to expand global markets and injects new vitality into Costa Rica’s urban mobility.

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